Feds’ Buy Canadian food campaign could be a disaster
The feds want to spend $25 million to get you to buy Canadian. This is a great idea that could easily turn into a marketing disaster
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Author: Sylvain Charlebois
Tim Hortons’ identity crisis
A poorly-chosen menu and questionable marketing led to a leadership shakeup. Innovation through trial speeds up change. But successive failures cast doubt
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Plant health a decidedly human issue
Climate change knows no borders and neither should science. And when it comes to plant science, Canada is a force to be reckoned with
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The obese may be environmentalists next shaming target
Public shaming may reach a new low by looking at how much we eat
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The art – and science – of rescuing food
Half of Canadians intend to reduce food waste as much as possible in 2020. The industry is offering solutions, as are other organizations
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